Post Boom Sales Strategy On The Sunshine Coast

There is no denying it, the real estate boom we have seen on the Sunshine Coast during 2021 has cooled off. While the selling price of homes is still very high, there are less buyers on the market and more homes are becoming available. It is a simple case of supply and demand, mixed with less urgent buyer sentiment.

What does this mean if you are thinking to sell your home?

If you are deciding to put your house or investment property on the market, then it is more important than ever to choose the right sales strategy. People are no longer buying sight unseen and in general, there are less registered buyers at auctions across the coast. Getting your strategy right is now the key more than ever.

In real estate, when we talk about sales strategy, we are usually referring to whether a home should go to auction, ask for offers over, go for expression of interest, or to advertise a set price. Different sales strategies suit the sale of different house types better.

For example, if you have a waterfront home, a highrise apartment or a unique rural home, then you are more likely to go to auction. One reason for this is because buyers can be more emotionally attached and they possibly might have a higher ego when bidding.

Other homes in an estate, a suburban street or a townhouse, might be sold for a better price in a private sale, such as offers over. Buyers in this market can be more comfortable negotiating privately, or they are more likely to be operating under a strict budget.

Along with this element of strategy, the messaging of your advertising and the timing of the sale is becoming more crucial too. They are all things that should be discussed with your agent so that you are comfortable with the campaign, and to make sure both you and the agent are on the same page.

If you would like any advice about selling your property on the Sunshine Coast, then feel free to contact me. I am a real estate agent in Buderim and the surrounding suburbs who can help you make better decisions about selling your home or investment property.

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Jamie Hill

Jamie Hill is a trusted real estate agent in Buderim, offering honest property appraisals and personalised services with over 26 years of sales experience, guiding clients from appraisal to settlement seamlessly.

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